You know the power of stories. Now is the time to tell the story of YOU.
Create your unique Author Brand with a scroll-stopping Visual Style.
Take control of your Personal Brand with the same passion you use to control your narrative.
Personal Branding – why is it so important?
If you don’t build a personal brand someone else will brand you with the wrong label” – Richie Norton
A personal brand is not something to be wary of. It’s just a way of curating and controlling how you are seen online.
It’s about deciding what to share with your audience and readership and how you want to share it.
Personal Branding, whether you love it or hate it, is here to stay. As the quote above states if you don’t do it and take control of your brand someone else will. The obvious danger is that they probably won’t be telling your story the way you would want it told…
Your visual style will play a crucial role in how your personal brand is seen by publishers, clients and readers. First impressions last and it’s important to remember that customers shop with their eyes and their emotions and will often buy books based on what they’ve seen of you online.
How it works.
Professional images are one of the best assets you can invest in and will serve you for years to come. They will show what YOU want to share with your readership and followers. You certainly don’t have to share every tiny detail of your life online. By creating a personal brand you can show the best author side of you to the world. I can help you craft this version and put it into images for you so that you can be seen the way you want to be seen.
Having a bank of on-brand professional bespoke images will not only save you time when you’re marking your books but it will attract new readers and help boost sales.
If you are ready to start the journey then please get in touch to book a discovery call. On that call, I ask lots of questions about you and your business to see how exactly I can help and we can start planning your shoot.
Before your shoot, we will agree on a shot list so you get exactly the images you need for you and your business. We may have to source locations and props for the big day and we will work together on that.
The day itself is great fun, all the hard work comes together and before you know it it’s gone in a flash. I take the camera away and edit the best images and then it’s back to you to choose which ones you’d like!
On a technical note, you will get 2 sets of images, one full-sized and one web-sized so you can use them right away – I know you’ll want to shout about then from the rooftops!
Hi, I’m Claire. I straddle both worlds. I am an award-winning Branding photographer, part-time Librarian and read for several well-known book clubs. I adore books and understand how personal branding can bring in more sales and build your reader tribe. Having a foot in both worlds allows me to create author brands that connect to readers and make you attractive to publishers. I would love to work with you to create a professional, bespoke visual style that brings every aspect of your brand to life. I’ll help you create a visual version of your branding message but I’ll get under the skin of your brand and help you define and communicate your brand visual style. Your brand photography will draw readers in and give them a reason to choose you and your book.
Do you want to…
- Be known for what you write and how you write it?
- Build a reader tribe who will support and champion you?
- Take control of your personal brand and be seen the way you want to be seen?
- Communicate your brand seamlessly across all your marketing?
‘It’s rare to meet someone who’s equally at home with words and images but Claire’s background as a librarian and her talent as a photographer are a winning combination. I commissioned her to shoot my latest set of author images and she totally understood where I was coming from as a writer and the message I wanted to project. I’m thrilled to bits with the results and wouldn’t hesitate to recommend her to other authors.’
Matt Cain – author
Claire has managed to capture the essence of my writing achievements in effective images which has enhanced my profile as an author immensely. She has a good understanding of what publishers are looking for and that helps me in my goals and future proposals.
Manju Mahli – Celebrity Chef and author
